How to Counter Fundamentalist Marketplace Semiotics

Grant, Jason | Paperback / softback | 05-09-2023 | 9789083270678

Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb – an extra-disciplinary designer, critical theorist, and educator active in Melbourne – and Jason Grant – a designer and co-founder of Inkahoots Design – the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft ? a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism.