Brand Building Tool for Visionary and Strategic Thinking

Nielsen, Dorte | overig | 29-03-2021 | 9789063696092

“The Brand Vision Cards are a brand building tool for visionary and strategic thinking designed to spark ideas for a clear vision and brand position.

The 243 cards can be used for brand building and the positioning of companies, services and products, as well as for personal brand development. The 243 cards consist of four categories: your Brand Values: what you stand for; your Brand Strengths: what will help you reach your goal; your Actions: what you will be known for and the Emotions: you aim to evoke.

The Brand Vision Cards can be used by companies, designers, communication professionals and facilitators. It’s a tool for goal setting, vision statements, sharpening your USP, future innovation or as inspiration. The usage is endless from brand development to writing new communication strategies. You can submerge yourself in some serious thinking or take the playful approach and consider your brand personality, values, beliefs and path forward.”