the basic guide for generating and selecting ideas

Byttebier, Igor | Paperback / softback | 03-04-2015 | 9789063693800

Creativity in Business is the basic guide for idea generation and selection. Focussed specifically on business and education.

The book outlines the 4 step creative process:
– Ask the right questions
– Generate a lot of ideas
– Select the right ones
– Start implementing

Turn idea-killers into idea-boosters!

The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution.

Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.