Mastering Research, Theory and Practice
Heding, Tilde (Copenhagen Business School, Denmark) | Paperback / softback | 20-09-2023 | 9780367172589 |
Levertijd 5 dagen
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the “quick fixes” of branding, it offers a comprehensive overview of brand management theories from the last 35 years.