Klein, Alex | Hardback | 05-06-2015 | 9789051799088 |
Levertijd 5 dagen

VroomVroom and Bee is a business fable, telling the harsh truth on why some companies prosper while others go bankrupt. It provides insight into a well-known problem within most companies: the departments, the managers and the processes seem to be more of more importance than the one person enabling the existence of the entire company: the customer. For if the customer decides to stop buying at your company and leaves for the competitor’s, it effectively is firing all employees, up to and including the CEO.

VroomVroom and Bee gives insight into a new sort of marketing accountability. It provides a new task for marketing (marketing as value leverage) to improve the quality, effectiveness and efficiency of operational processes. By improving the processes of sales, of Human Resources, of procurement and production as well as other corporate processes, marketing improves the productivity of the entire company while lowering the costs, affecting the P&L in a very significant way.