case studies for business situations

van Eikema Hommes, Bart | Paperback / softback | 03-05-2016 | 9789402149715

This book is an essential business reference, summarising all nine fundamental disciplines that are required for an MBA course: Marketing, Ethics, Accounting, Organisational Behaviour, Quantitative Analysis, Finance, Operations, Economics, and Strategy. The author addresses all disciplines by means of case studies, which can be used by students to improve their knowledge of specific MBA topics. The value of the case study method is: that it simulates a real environment and helps to prepare the student for real-life business situations. If you consider applying for an MBA and want to advance your career, this is a guide you won’t regret investing in.